Case Study | Overseas University’s Brand Marketing

Since 2003, iBay has been a strategic partner of a world top 200 university in supporting its development in China. With iBay’s strong support for nearly 20 years, the university has achieved outstanding outcomes including enhanced brand reputation and recognition, three successful transnational education programs (TNE), Scholarship Program receiver of Beijing Municipal Education Council in the first round, host of various of academic forums in China as well as recruitment of over 300 Chinese students each year.

     BRAND AWARENESS

· 121 WeChat articles, 38,000+ page views

· Live-stream broadcasting in Chongqing Economic Radio

· 15+ offline exhibitions.

     BRAND INTEREST

· Partner University Open Day  in local cooperative universities

· Student events sponsorship  (e.g., Christmas Party).

     BRAND RELEVANCY

· 30+ student interviews  and leveraged the content to  create UGCs and interactions

· 30+ Promotional Talks in local  cooperative universities.

    IMAGE BUILDING/ PR MANAGEMENT

· Sino-Foreign Education  Seminar at the foreign Embassy

· 3 national-level academic  conferences/forums

· Monthly E-newsletter to 3rd  party agencies

Source: data of a specific client in 2018 ONLY