Case Study | Overseas University’s Brand Marketing
Since 2003, iBay has been a strategic partner of a world top 200 university in supporting its development in China. With iBay’s strong support for nearly 20 years, the university has achieved outstanding outcomes including enhanced brand reputation and recognition, three successful transnational education programs (TNE), Scholarship Program receiver of Beijing Municipal Education Council in the first round, host of various of academic forums in China as well as recruitment of over 300 Chinese students each year.
BRAND AWARENESS
· 121 WeChat articles, 38,000+ page views
· Live-stream broadcasting in Chongqing Economic Radio
· 15+ offline exhibitions.
BRAND INTEREST
· Partner University Open Day in local cooperative universities
· Student events sponsorship (e.g., Christmas Party).
BRAND RELEVANCY
· 30+ student interviews and leveraged the content to create UGCs and interactions
· 30+ Promotional Talks in local cooperative universities.
IMAGE BUILDING/ PR MANAGEMENT
· Sino-Foreign Education Seminar at the foreign Embassy
· 3 national-level academic conferences/forums
· Monthly E-newsletter to 3rd party agencies
Source: data of a specific client in 2018 ONLY